Our Speakers.
Kelly Helfman.
“Kelly Helfman believes in having it all. A devoted mother of two and President of West Coast Women’s, she oversees sales, merchandising, partnerships and more for WWDMAGIC (named the top U.S. tradeshow in 2018), PROJECT WOMENS, Stitch, and POOL. With over a decade of experience at MAGIC, she is passionate about helping retailers and designers succeed at tradeshows and in business, sharing her expertise on fashion podcasts like Boutique Chat, Successful Fashion Designer, Gather Geeks and Boost Your Boutique.”
Natalie Barron.
Natalie Barron Is the Founder of Core Creation Coaching & Consulting, and Executive Coaching and professional development company headquartered in Encino, CA serving clients around the country and abroad. Natalie has over 27 years of cooperate experience working for top Fortune 100 companies. Her diverse background includes positions in sales, management, marketing, and category development supporting the top retailers in the country.
Betsy Polan.
I work at The Reformation as an E-Commerce Merchandiser and have been in the fashion industry for nine years. After college I explored many different parts of the fashion world - PR, Retail, Styling, The Vintage Industry, and then became the Executive Assistant to the CEO of Reformation before stepping into my current role. My main responsibilities are to oversee about half of the categories on Reformation's website and to work on project-specific optimizations for the site, as well as being co-chair of the culture committee, where we focus on employee satisfaction.